Trelleborg, global developer and supplier of tires and complete wheel solutions for the agricultural industry, was selected as the official tire sponsor for the Massey Ferguson Players Club dealer training event held at Lake Lanier in Northeast Georgia in the U.S., between 6 and 9 August, 2013.
During this event, the top Massey Ferguson dealers in North America selling and servicing tractors below 150 HP, received training and information on the latest products and tools available to grow their business and had the chance to learn more about Trelleborg tires.
David Bercik, Product Marketing Manager of the Under 150HP Tractor group at AGCO, says: “This was the first time we had invited our supply partners to the under 150HP tractors dealer meeting and attendees had a chance to engage with their senior leadership. Dealers provided suppliers feedback on current and future products, and companies like Trelleborg took the time to listen. I look forward to working with the Trelleborg team on bringing the right products to the Massey Ferguson line-up now, and in the future.”
Andrea Masella, Marketing Manager for Trelleborg in North America for Agricultural and Forestry tires, says: “This is a great opportunity for us to partner with Massey Ferguson, showcase our products and to receive direct feedback on the needs of this strategic segment of the agricultural industry. The event was a great success and we would like to extend our thanks to the AGCO and Massey Ferguson team for their professionalism and for the excellent organization during the event. We would also like to thank all the participants for their interesting questions and feedback. We look forward to next year’s training event.”
For more information or high resolution pictures, please contact:
Andrea Masella, Marketing Manager Agricultural and Forestry tires Trelleborg Wheel Systems North America
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